A guided product for founders
UP-ON.AI
A product that helps founders work through research, strategy, positioning, and expert advice in one guided journey.

The problem
Early founders often pay several advisers and use several tools before they are clear about the problem, the customer, or the next decision.
My part in the work
As AI lead at Gamucha Ventures, I shaped the product and architecture for this early-stage company-building experience.
What was involved
What I did
- I separated the experience for people starting a company from those trying to grow one.
- I mapped research and strategy workflows around the decisions founders actually face.
- I designed onboarding that adapts to the founder and uses retrieved source material.
- I connected the product experience to the service model and investor story.
What changed
- A working web product that people can try.
- One clear product direction across the company builder, advisory service, and community.
- A practical architecture and delivery plan for the venture’s next stage.
Why I include this work
I include UP-ON.AI because it shows how I take a broad early idea, make choices, and turn it into something people can understand and use.
See the live project